[button link=”https://www.arredanegozi.it/2013/10/lisi-cosmetics-new-york/” icon=”none” target=”” color=”a30b0b” textcolor=”ffffff”]TESTO ITALIANO[/button]
LiSi Cosmetics recently opened its first store during at the intersection of Broadway and Astor Place –stomping ground of NYU and Cooper Union students, commuter hub, and a neighborhood brimming with energy.
The brand was conceived by a husband & wife (owners of casual urban and footwear chain, Dr Jays) with a vision of providing the specialty retail experience of a high-end beauty boutique to a young, urban demographic by offering a full line of cosmetic products at an affordable price.
TPG Architecture was given the challenge by the client to design the 800 square foot prototype store concurrently with helping define the architectural brand itself.
TPG met this challenge by focusing the design on the target user and implementing flexibility to meet the needs of the clients evolving product lines and
merchandizing. White gloss wall panels, frosted glass, mirror and white quartz floor tiles create a clean, bright, inviting space and provide a neutral backdrop to display the vastly colored cosmetic products.
The wall fixtures were designed by TPG to prominently showcase the product lines and maximize consumer accessibility. The base drawers, providing much needed product storage, were fronted with “oiled teak” wood laminate giving the space a warm accent. The shelving was designed to adapt to a number of product display options and end panels were edged with stainless steel to help accentuate product categories and provide protection against wear and tear.
To promote visibility into the store, the narrow storefront was designed with a frameless glass system. An entry zone was created to promote access into the space and the gloss white sidewall became backdrops to flexible suspended Alu display fixtures.
TPG ARCHITECTURE
TPG was founded in 1979. Headquartered in New York City with offices in Long Island and London, the firm works locally, regionally, nationally and internationally. While its core business focuses on Corporate Interiors and Retail Design, TPG has cultivated practice groups in Advanced Technology and Broadcast, Architecture, Healthcare, Education and Branding and Graphics. Organized in sector-specific studios, TPG provides the strong personal and specialized service of a small firm as well as the breadth and depth of resources offered by a large organization.
