ASA FASHION STORE, Shanghai

ASA FASHION STORE, Shanghai

📅03 maggio 2016, 12:46
TESTO ITALIANO

A composition of simple elements characterizes Asa new concept store in Shanghai, and give rise to a concept emerged from the subconscious of Francesco Gatti.

Shanghai ASA fashion store

Rome/Shanghai based design studio 3Gatti created an abstract forest-like room for the interiors of the Asa concept store in Shanghai. The main idea was to create dense areas of vertical steel bars to define the space but also the aesthetics.

To increase the contrast of the vertical lines and make its perception more powerful, Francesco Gatti, founder of the studio, used barrisol light walls all around the shop creating also a surreal erosion of the shadows.

AN shopfitting magazine retail design store design

“This is one of the few projects I did without any preliminary thinking, probably this concept was already in my subconscious till long time ago and I just suddenly dig it out during one of my meditation sessions”, said Francesco Gatti.

The main idea is to create dense areas of vertical steel bars so to define the space but also the aesthetics and the forest-like abstract image of the store. To increase the contrast of the vertical lines and make its perception more powerful we used barrisol light walls all around the shop creating also a surreal erosion of the shadows. At this point the concept was accomplished in its simplicity and force if wasn’t for the functionality that was missing.
AN shopfitting magazine retail design store design

Another element was necessary to hag dresses and display products. Thanks to the vertical elements was possible to fix disc shaped elements all around the shop so to create surfaces where to display bags and shoes or where to sit on the larger discs and where to hang the clothes on the craned discs.

The result is the perfect combination of only two design elements irremediably interlaced to each other.


Project Design
3GATTI
Chief Architect Francesco Gatti
Project Manager Wang Lin
Collaborators Davide Vallariello, Valentina Brunetti, Arpad Borcsok, Ge Yi, Christina Kordova
Construction team Shanghai  JinXi Construction&Engineering Co., Ltd
Construction Manager Yin Jun
Location Xintiandi, Shanghai
Area 78 sqm
Photos courtesy Daniele Mattioli
by AN shopfitting magazine no.132 ©


 

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