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‘Davidoff of Geneva -since 1911’ Downtown occupies a spectacular 2,000 sq ft in Brookfield Place – a luxury shopping destination alongside the Hudson River in New York City’s Financial District.
The store is a beautiful illustration of Davidoff’s global retail concept, which features a luxury environment and guest experience. Guests are ushered into a premium cigar retail space, flanked by a walk-in humidor and luxury lounge. Private lockers are also available for lease by customers looking to store their personal collections.
“The new Davidoff Flagship Store in downtown New York marks the culmination of an ambitious new direction for Davidoff which brings our philosophy of ‘Time Beautifully Filled’ to life. From the expertise of the craft to the enjoyment of our products, this third Davidoff Flagship Store in New York will provide the ultimate luxury cigar experience to all who visit,” said Hans-Kristian Hoejsgaard, CEO and board member of Oettinger Davidoff AG. “Our mission is to surprise and delight our consumers by providing unrivalled brand and retail experiences in a comfortable but luxurious space,” said Jim Young, President of Davidoff of Geneva USA. “Our Downtown New York store is an exceptional addition to our portfolio of now five company-owned properties, including two others here in New York, one in Atlanta, another soon to open in Houston, along with licensed boutiques in Las Vegas and our US home town Tampa, Florida.”“New York is clearly one of the most exciting and vibrant cities in the world, and we are proud to cap off our Davidoff of Geneva presence in Manhattan with this luxurious showpiece,” said Luis Torres, Director of Retail – US. “There’s no doubt now that Lower Manhattan is the new destination for New York City’s cigar enthusiasts and those who shop for them.”
Exclusive Interior Design
Each element of the space has been designed to evoke a sense of serene luxury. The lounge features custom furnishings from Walter Knoll Germany and Poltrona Frau.
A visual centerpiece in the lounge is a chandelier created by Ontwerpduo called “Light Forest,” designed to reflect the tropical flowers found in the Dominican Republic. Davidoff also commissioned former Davidoff Artist in Residence, Pascal Meccariello, to create a custom piece of art:“The Harvest,” which adorns the walls of the lounge.
Exclusive Cigar Edition
To commemorate the opening and to celebrate the new presence of ‘Davidoff of Geneva – since 1911’ Downtown, the company has commissioned “The NYC Downtown Exclusive” cigar, an elegant Belicoso format which begins with sweet notes of coffee, leather and some spice, leading to more intense notes of wood and sweet roasted nuts.
These complex flavor notes are complimented by a beautiful aroma of honey, wood and earth. The NYC Downtown Exclusive is only available at the Downtown store and will retail for approximately $25.00 per cigar or $250 for a box of 10.
Oettinger Davidoff AG
The CHF 1.23 billion Oettinger Davidoff AG with over 3600 employees around the world, traces its roots back to 1875 and remains family-owned to this day with two distinctly different businesses: one focused on FMCG distribution in the Swiss market and the other dedicated to the core business of producing, marketing and retailing premium-branded cigars, tobacco products and accessories.
The premium-branded cigar business includes Davidoff, AVO, Camacho, Cusano, Griffin’s, Private Stock, Zino and Zino Platinum. The Oettinger Davidoff AG business is anchored in a strong “crop-to-shop” philosophy, having pursued vertical integration from the tobacco fields in the Dominican Republic, Honduras and Nicaragua to the global network of over 70 Davidoff Flagship Stores that complement a network of strong Appointed Merchants around the world.
by AN shopfitting magazine no.133 ©
