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Escada has chosen its 230 sqm store in Düsseldorf on Königsallee, 30, in the luxury shopping area, to introduce a new retail design concept “The Lounge”.
This flagship store represents the forerunner of the restyling project of the luxury womenswear brand, founded in 1978 by Margaretha and Wolfang Ley.
The boutique, called “The Lounge”, will reach all major town worldwide Maison is present, Milan.
This charming space yet intimate and welcoming gives customers the feeling of a beautiful living room. The first floor opens up to a series of connected rooms, each with its own distinctive décor. Antiques are mixed with contemporary pieces, connoting “savoir vivre” at its finest. The evening wear room is like a jewel box retreat inspired by a boudoir, recalling a bygone era.
The glamorous array of beautiful red carpet gowns stands out among the antique mirrors and vintage furniture. The room housing the ready-to-wear is designed to feel like a beautiful living room: a marble fire place, plush sofas and unique ‘objets d’art’.
Artwork by Brazilian artist Valéria Nascimento catches the eye as one walks up the staircase. It is a cluster of scattered flowers petals in porcelain and gold luster, making a stunning wall display.
by AN shopfitting magazine no.134 ©
