Recently at the Old Truman Brewery in East London, adidas hosted a pop-up event to celebrate the return of the adidas Stan Smith, one of their most iconic silhouettes.
Upon arrival, guests were welcomed into an over-sized version of a Stan Smith box. Once inside, on top of seeing walls full of Stan Smiths, guests were given the opportunity to use a feature installation called “Stan Yourself,” which allowed them to put their faces on Stan Smith logo stickers.
There were also several 3D printers on site which were being used to produce trefoil lace locks that guests could take home and put onto their favorite pair of sneakers.
