Vanessa Bruno to open pop-up store in New York.

Vanessa Bruno is testing the waters in New York.

The Parisian designer and her brand are looking to take the first step in conquering the Big Apple in February by opening a pop-up store.

Vanessa Bruno pop up New YorkWhile the search goes on for a permanent location, the pop-up store will be SoHo from the 6 to 28 February. At 131 Greene Street, Vanessa Bruno will have a 5000 square foot of space to make an impression on the city.

The French concept store will carry the brand’s Spring-Summer 2013 collection on the first floor, making space for third-party vendors like Ladurée, Bernard Chaveau Editions and MK2. The floor above will be fashioned into a showroom, welcoming American clients for the presentation of the Vanessa Bruno Autumn-Winter 13/14 collection. ‘Surprise’ events are said to be scattered throughout the three weeks that the store will be open.