TAKEO KIKUCHI flagship store Shibuya-ku, Tokyo.

TAKEO KIKUCHI flagship store Shibuya-ku, Tokyo.

📅26 Marzo 2013, 09:59
TESTO ITALIANO

Takeo Kikuchi is one of the most distinguished and long time popular menswear brand in Japan established in 1984.

The brand is opening the long-awaited Global Flagship Store in Shibuya.

TAKEO KIKUCHI flagship store Shibuya-ku, Tokyo.

The site is a very wide and flat site located along Meiji Douri Avenue. Four entrances are located along the street, so customers can enter from various points and freely stroll around the space, while looking at display furniture that is randomly located across the space like a forest.

The aim was to set a singular circulation route, with multiple circulation routes as if the streets are extending into the store.

TAKEO KIKUCHI flagship store Shibuya-ku, Tokyo.

Customers can freely move around and enjoy unique shopping experience according to their taste and mood. There is no cash register counter, as the key to this new Takeo Kikuchi store is intimate person-to-person communication between shop staff and customers.

So they eliminated cash register counters, which would normally strongly dominatespace in typical stores, and encourage direct communication for more joyful shopping experiences.

TAKEO KIKUCHI flagship store Shibuya-ku, Tokyo.

Architects Jo Nagasaka – Schemata Architects
Project  Jo Nagasaka/Schemata Architects, Takenaka Corporation
Construction Takenaka Corporation, NOMURACo, Ltd.
Design So Hashizume (sign), SOLSO(planting)
Total area 397, 92 mq (1+2)
Photos courtesy by
Nacása&Partners Inc.

© by AN shopfitting magazine


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