MARIMEKKO opens a special store for kids in Helsinki city centre.

MARIMEKKO opens a special store for kids in Helsinki city centre.

📅31 Gennaio 2014, 14:56

The selection of the adorable 40 m2 store is focused on Marimekko’s brand new Kids’ collection, making it the only Marimekko store in the world focused on the kids’ line only.

marimekko_logo-300x56The kids’ store is a natural addition to the cluster of Marimekko stores in Helsinki city centre. The Marikulma flagship store, launched in 2011 at Pohjoisesplanadi 33, has become an experiential meeting place covering all product lines, while the Aleksinkulma store at Aleksanterinkatu 50 is focused on Marimekko’s fashion line and the Marimekko store in Kamppi shopping centre serves the customers of the busy mall.

Marimekko’s Kids’ collection encourages the little ones to play and build entire worlds of their own with colours and patterns

The new spring and summer 2014 Kids’ collection is a mix of seasonal novelties and Marimekko’s classic kids’ items, such as Tasaraita (even stripe) shirts and Iloinen takki (happy jacket) dresses. The collection includes clothes, accessories, toys and interior decoration items for kids of different ages. The fun shirts, trousers, dresses, bodies, raincoats and other lovely novelties feature prints from many beloved Marimekko designers, such as Aino-Maija Metsola, Katsuji Wakisaka, Maija Louekari and Maija Isola. The interior decoration line, on the other hand, brings back two lovely gems of Marimekko’s pattern archive as printed fabrics: Rulla (roll) designed by Katsuji Wakisaka in 1981 and Pepe designed by Maija Isola in 1972. The new kids’ collection is all about mixing and matching – cherishing the creativity that is innate in kids and making life a bit more fun, for them and for us adults.

The festivities around the public opening of Marimekko’s new kids’ store will take place on 8 February from 10 am to 5 pm at Mikonkatu 2, Helsinki.

www.marimekko.com


 

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