Tokyo-based architect and designer Emmanuelle Moureaux has created this colorful installation for the launch of UNIQLO’s spring item, “LINEN”.

Linen’s breathable and cool feelings, its soft and supple texture, were expressed in the installation as the colorful and refreshing spring breeze.
The paper strands in 100 shades of colors are floating and swaying above the mannequins, giving the feel of standing in the spring breeze. The gentle swaying motion of the floating volume of colors is expressing the beginning of new season on the colorful wind.
Beginning from Ginza flagship store then to other flagship stores, like Fifth Avenue NY and 311 Oxford Street London, it is a simultaneous 26 global cities art installation in 8 countries (51 stores). It brings the pleasant beginning of spring to the world on the colorful wind.