Luxury American brand Michael Kors has introduced its new store facade concept for its first flagship in China, at Jing An Kerry Centre in Shanghai, which will become the brand’s largest store in China.
The shop, which measures nearly 6,000 square feet, showcases a completely new store facade concept designed by Michael Kors’ in-house design team in collaboration with New York-based architectural firm KPF.
The flagship features numerous new design elements, starting with a “shimmering” two-story exterior facade that was inspired by Michael Kors’ signature use of metallics and texture. Other key features includes the use of luminous screens made of unique, light-reflective facets set within a grid of internally lit recesses, which aims to evoke the light-catching allure of a sequined gown.
“I’m thrilled to be opening a flagship in Shanghai,” said Michael Kors. “It’s an incredible store for an incredible city. We wanted to design something that is sophisticated, glamorous, and modern a fabulous shopping environment for the stylish, fashion-forward Chinese customer. I can’t wait to welcome our customers new and devoted to this incredible space in a city that has long defined cosmopolitan chic.”
The interior of the store was conceived and appointed to reflect the signature “jet set glamour” of the brand and includes 30-foot-high mirrored wall, etched with the MK jacquard pattern, as well as a framed giant video screen, polished stainless steel fixtures, and zebra-skin accents, which are all designed to create a “luxurious and inviting atmosphere”.
