Specialty fashion brand, Free People, has opened its very first shop- in-shop in Hong Kong in partnership with contemporary retailer, Lab Concept.
The 650 sqft shop at Queensway Plaza offers clothing, intimates and accessories.
It features sheesham and teak wood tables, as well as curtains hand sewn from hundreds of individual squares of fabric. Caged twinkle lights illuminate the space, hanging from cast-iron branches that provide a sense of the outside world indoors.
Lab Concept is a contemporary lifestyle retail destination, working in partnership with contemporary brands around the world.
The opening in Hong Kong is part of Free People’s overall expansion plan for Asia. Throughout the month of March, three additional Free People retail locations opened across Japan in Kyoto, Osaka and Tokyo.
