3.1 PHILLIP LIM Pop-Up-Store, Tokyo

Japanese studio Schemata Architects has used mirrored surfaces to create a dizzying environment for this pop-up store in Tokyo, designed for fashion brand 3.1 Phillip Lim.

The 68.2 sqm space, on the third floor of Isetan department store in Shinjuku, Tokyo, is enclosed between two curved structures – one for hanging clothes, and the other housing a stock room and fitting room.
phillip_lim_temporary-by-schemata-architectsphillip_lim_temporary-by-schemata-architectsBetween these, Schemata has arranged mirrored fixtures symmetrically, which create multiple reflections in the space. Two large square mirrors face each other in the centre, and mirrored circular display plinths are arranged between these.

The glass-topped plinths also have coiled lights inside them, and the ceiling above is fitted with needle-like pendant lights, amplifying the reflective quality of the space. The design responds to a conceptual brief from 3.1 Phillip Lim, which gave the architects a number of opposing words, such as youth/elegance, and luxury/pragmatic. Rather than interpret these as opposite forces, Schemata decided to fuse them together.

The design is one of five that Schemata Architects is designing for 3.1 Phillip Lim in the pop-up space over six months. Each design will reflect a different theme, ranging from nature to neo-industrial rave.