Brioni 13,000 square feet new Flagship store will open during Milan Men’s Fashion Week and will be the most important in the world according to chief executive officer Francesco Pesci.
The store replaces the former one, opened in 1998, which was a smaller venue on Via Gesù, off Via Montenapoleone, “Milan has a particular meaning for Brioni and is fundamental in our distribution strategy — it’s the fashion capital,” explained Pesci.
One of the priorities for the brand is to expand its retail network. Brioni has developed a new store concept “consistent with the values of the brand, its timeless elegance and continuous commitment to respect the artisanal Made in Italy craftsmanship and the utmost quality,” Pesci said.
