ARALDI 1930 flaghship store Singapore

ARALDI 1930 flaghship store Singapore

📅25 Luglio 2014, 16:45

The design solution for Araldi 1930 flagship store was to provide a retail experience that allows the consumer with endless permutations of belt choices set in a gallery of men’s leather goods, with design aspiration drawn from all parts of a BELT.

ARALDI 1930 Singapore flagship store

Grey Canopy design team created and engineered a unique and ubiquitous interior architecture and display systems for the bespoke Italian brand, Araldi 1930 Asia’s Flagship boutique located at Singapore’s Orchard Central.

The 420 sqm space, designed by Ms Sam Ang, is dimly lit and themed in hues of grey. Pipes covered in grey paint created a vertical textured pattern along its walls. Floor to ceiling pillars, reminiscent of Roman columns take centre stage in the middle of the shop.

araldi 1930 singapore grey canopy

The result to this physical challenge is a curvilinear interior architecture with belt columnades taking centre-stage. Belt columns allow shopper to match buckle with belts via  a rotary buckle tray. Each belt strap is secured to the column rib with a belt pin originally used in belts to secure the buckle to the strap. Each belt column houses 80 belts & 40 buckles.

araldi 1930 singapore grey canopy

A shelving system inspired by belt-holes, shelving made of pipes coupled with adjustable wood pegs to display other leather goods. Sharp contrast between highly polished seamless cementateous floor against a backdrop of matt metal curved-pipe walls.

Project Araldi 1930, Asia’s Flagship Boutique
Location Orchard Central, Singapore
Area 420 sqm
Design Grey Canopy Private Limited
Design Team Sam Ang, Design Director Sal Chua, Tan Ching Yii
Photos courtesy Andrew Phua

Grey Canopy Private Limited
Grey Canopy is a Singapore-based interior architecture and design studio, believing in playing and crafting designs. Grey Canopy, design consultants, strive to break into new design frontiers, while staying true to design fundamentals. they focus on quiet forms and details that transcend over time, creating works of timeless pieces that morph with the users’ needs and directions.

©by  AN shopfitting magazine

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