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The construction of this store in the Golden Mile of Madrid, the most exclusive area of Spain, aims to develop a new concept of retail space to project a new identity, a new image to the brand of children’s clothing Pili Carrera.
The strategy focuses on designing a children’s clothing store for adults, discarding the much-touted option infantilizing selling space.
The project is presented as an open space with bright and warm materials that make a neutral and elegant colorful container where exposed product.
The showcase facade becomes an essential element within project. It does work not only as a product show window but also as a flared and protective filter between the outside and inside. This filter graduate and balances the delicate border between the warmth of the interior space and the public and cold character of the street.
It is also relevant the relationship between the urban scale of the showcase and the scale of children’s clothing.
The flare generated by the sequence of interlocking slats of wood produces a transition between the large-scale of the showcase and small-scale of infant mannequins.
MAM Arquitectura
Is an award winning practice founded in 2005 as a multidisciplinary team focused on approaching projects considering economic, social, ecologic and historic issues.
The projects developed, national and international, range from master plans to interior and industrial design in the commercial and private sectors.
MAM work has received many prizes and awards in the field of architecture and interior design, and has been widely reported in the press and specialized publications and books nationally and internationally.
