BENETTON To Open 40 stores in Russia in Next 3 Years.

Benetton increases its retail presence in Russia.

During a press conference with the Russian press, to celebrate the opening of its new flagship store in Moscow, the fashion brand announced that it will open 40 stores in the next three years.

benetton-flagshipstore-mosca-AN-retail-designIts first store opening took place at the ned of August at 19 Tverskaya Street, a stone’s throw from Red Square.

The store spans over 1,600 square meters, and presented the its new format ‘On Canvas’ the new concept store from United Colors of Benetton, the very same format has already been adopted by the stores in Milan, Florence and Verona. The next concept stores to follow will be in various shopping centres in the Russian capital.