UGG AUSTRALIA Shibuya, Tokyo.

UGG AUSTRALIA Shibuya, Tokyo.

📅03 Giugno 2015, 11:59
TESTO ITALIANO

UGG Shibuya represents an initial transformation of store design through the strategic use of technology and product presentation to enhance the brand experience and elevate consumer experience.

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New seasonal stories are told through a bold and visual LED monitor (aprox. 176″). Behind that are programmed LED lights concealed by a translucent textured glass creating a very dramatic effect.

UGG_AUSTRALIA_Tokyo_Garde_AN_shopfitting-magazineWindow shopping is taken to a new level by introducing a digital interactive window display with touch sensitive mirror film, which is one of the first of its kind in the Japan retail market, that attracts consumers to the shop 24/7. Near the entrance is a virtual coordinator mirror that is a key part of the consumer experience.
Customers are Inspired to “try on” the UGG footwear and then the mirror device virtually helps them coordinate with their apparel.
UGG_AUSTRALIA_Tokyo_Garde_AN_shopfitting-magazineNatural materials are used to reflect the brands origin, such as quarts tile, slate tile, and solid oak flooring. Custom textured glass refers to the ocean surf while champagne gold framing ties all the materials together and harmonizes the space. In contrast, sheepskin is used to soften the atmosphere as a key part of the brand experience, UGG Australia
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Designer GARDE CO., LTD. Miho Okubo
Realization PM/GARDE CO., LTD. Kazuhiro Koide
Area 466.30 mq
by AN shopfitting magazine ©


 

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