WBC debut at Retail Design Expo with their BRIX modular display system.

WBC, the UK and Ireland’s largest wholesale trade supplier of gift packaging, Bags for Life and retail display is to showcase its new collection of merchandising and signage solutions, including their pioneering BRIX modular display system©, at this year’s Retail Design Expo.

With the growing popularity of their London based The Retail School, and fast becoming a leading voice in merchandising design, WBC works alongside store designers, VMs and business owners offering a one-stop-shop for UK retailers, providing them with a special point of difference.

One of their consultants, Eve Reid, who specialises in brand evolution, concept design, and visual merchandising, will also be speaking at the following:

Colour: a VM essential knowledge
10th March, 11:20 – 12:00
VM Workshop


The BRIX modular display system©
Designed in Brixton and hand-engineered in the UK, BRIX is unique in its design and functionality.  Unlike other more static retail display units, BRIX has the versatility that allows retailers to effortlessly change design as and when space or seasonality demands. An off-the-shelf solution, BRIX is described as ‘a dream for retailers’ because it offers high street stores, pop-ups, market stall holders, and even exhibition designers, a more flexible merchandising solution than previously available on the market.

Handcrafted from vintage wood, distressed metal and copper caged wire, but with bespoke colour options available, BRIX has simplicity at its core. It comprises of just 4 basic components and requires no tools to construct! BRIX allows for endless configurations, giving retailers the ability to construct their own unique shelving, central floor displays, merchandising hot spot (the list goes on!) with the ability to reform again and again.

WBC Managing Director Andrew Wilson explains, “Developed in response to demand from retailers looking for something different from the traditional shop fit, we’re delighted that BRIX has exceeded all our expectations with its broad appeal across a range of retail and hospitality sectors. Over the years we’ve recognised that the conventional, static, shop fit not only required a large initial outlay, but it was specific to that retail unit alone. BRIX allows complete versatility, and in the competitive high street market, customers expect an ever changing, fluid and interactive customer experience and environment – BRIX delivers on all these fronts.”

BRIX will be fully showcased on stand F31 at Retail Design Expo, where the WBC team will be presenting live demos.