Finalists in the Retail Design Expo and Retail Digital Signage Expo Innovation Trail and Awards, sponsored by design group 20.20, have been announced

Retail Design Expo,  Europe’s leading annual event for innovation and inspiration in retail design, marketing, visual merchandising  and shopfitting has announced the shortlist of it’s inaugural Innovation Trail and Awards, sponsored by 20.20.


Exhibitors at Retail Design Expo, and the co-located Retail Digital Signage Expo, were invited to submit the innovative solutions, services and products that will be on display at both shows.
A specially selected judging panel shortlisted the entries, resulting in the  18 innovations that will be  on display at Retail Design Expo and Retail Digital Signage Expo, encouraging visitors to seek out the ideas and products that could drive future changes to the industry and their businesses.

The innovations will also be displayed in a dedicated innovation area, while an overall winner of the scheme will be announced at Retail Design Expo.

“Retailers need to reinvent themselves. They have spent many years improving internal processes, but today’s customers are asking retailers to focus on them, not on the systems,” says 20.20 director of retail Mariann Wenckheim. “Retailers must become more extrovert, more people focused, more generous, and more innovative.”

Annie Swift, Event Director, Retail Design Expo and Retail Digital Signage Expo said, “Innovation is crucial to the success of modern multichannel retailing, and that is why it sits at the heart of both Retail Design Expo and Retail Digital Signage Expo.   We were overwhelmed by the quantity and quality of the entries, and our judging panel had a tough job in selected the final shortlist.”

Innovation Trail and Awards finalists:

ArmourcoatArmourFX modular surface solutionsStand H50
Bright GoodsLED retrofit filament light bulbsStand E55
CJ Retail SolutionsPOPsysPRO field agent reporting platformStand F40
Glassolutions Saint-GobainVS-I mullion only curtain wall/screenStand H72
Global DisplayEco MannequinStand E40
Green HippoPar4Keet Player for video playbackStand F73
Green RoomDigital concept store – Sun & Sand SportsStand H40
IconMeshh hyperlocal wifi networkStand P10
IconemeVMBeaconStand P6
InnonetLight and Intelligent Digital SignageStand B51
Leach ImpactVision 3D non-flat tension fabric systemsStand E70
Office TwelveMaking a splash with trash for ConverseDesign Pavilion
PosterFixNo tools display systemStand F74
RTF EuropeSmartCircle multi platform sales toolStand P1
Strata TilesTrinity Collection for Harvey NicholsStand F61
Umdasch Shopfitting GroupESL Inclusive electronic price labellingStand E50
Unibox RetailKontakt no wires no connectors lit shelvingStand G31
WBCBRIX  modular display systemStand F31


The Judging Panel:

  • Alan Taylor, Head of Retail Design, B&Q
  • Nick Widdowson, Range and Merchandising Manager, Unilever
  • Simon Bentley, Former head of Store Development, Desing and Merchandising, Telefonica O2
  • Liz Silvester, Head of Visual Identity, Liberty

About Retail Design Expo

Retail Design Expo and Retail Digital Signage Expo are the specialist retail events from the Legend Exhibitions stable.  Co-located with RBTE, they bring together the very finest exponents of retail design, visual merchandising, branding and in-store experience, and area clear reflection of how the retail sector is responding to the increasingly discerning consumer.

Showcasing solutions from designers, architects, fitters, digital signage providers and specialist contractors, they focus very clearly on innovation and inspiration in retail design, visual merchandising and branding.  Retail Design Expo and Retail Digital Signage Expo encompass additional features such as trends labs, student awards and roundtables as well as a full programme of conferences, seminars and workshops.