Salvatore Ferragamo, one of the world’s leading players in the luxury sector,is announcing the reopening of the flagship store in Avenue Montaigne, Paris, which was extended and fully renovated.
Located in one of the most luxurious shopping streets in the French capital, inside a historic building, the store spreads over two floors with a total area of approximately 1,300 square metres.
It offers the whole range of Salvatore Ferragamo collections for Men and Women: RTW, bags, shoes, small leather goods, silk accessories, eyewear, watches and jewellery.
“The renovation of the historic flagship store in Paris is part of the Group’s plan, in recent years, to renew and expand the sales areas of existing stores in key cities around the world, in order to further improve their performance”, states Michele Norsa, CEO of Salvatore Ferragamo. “Today, the monobrand store in Avenue Montaigne is Ferragamo’s largest in Europe and, with its reopening, we are reaffirming our commitment to Paris – a city greatly tested in recent months by acts of terrorism – and to Europe”.
The store interior is divided into several connected rooms, and the furnishings are designed to emphasise its concept as a cosy twentieth-century Parisian apartment in a building of tremendous beauty. It features original stucco decorating the ceilings, furniture with round shapes, chevron oak flooring, wool and silk carpets, as well as walls with 15 different types of upholstery and original 1950s moulded glass.
There is a balanced mix of classic Italian design evoking different periods – from the 1930s to the 1950s –combined with a French flair. On the first floor of the store, five polychrome original marble fireplaceshave been recovered.
The furnishings feature walnut veneer, waxed ebony, polished ebony, brass, bronze, steel and marble, while the silk curtains create a captivating and refined atmosphere. The spaces dedicated to the women’s section mainly feature clear and bright colours, while the men’s area is characterised by the use of materials with darker shades.
The ambience is enhanced by two large chandeliers – one used as a decorative element for the staircase leading to the first floor, and the other in the hall dedicated to women’s footwear – together with a selection of fine Venetian vases dating from the late 19th century up to the 1960s. The ground floor is dedicated to our women’s collection with handbags, jewellery, leather accessories, silk, and three rooms reserved for footwear.
The oak staircase with glass railing leads to the first floor where you’ll find the first three rooms overlooking Avenue Montaigne, dedicated to women’s ready-towear. In the following rooms, you’ll find the brand’s collections for men.
Salvatore Ferragamo S.p.A.
Salvatore Ferragamo S.p.A. is the parent Company of the Salvatore Ferragamo Group, one of the world’s leaders in the luxury industry and whose origins date back to 1927. The Group is active in the creation, production and sale of shoes, leather goods, apparel, silk products and other accessories, along with women’s and men’s fragrances. The Group’s product offer also includes eyewear and watches, manufactured by licensees.
The uniqueness and exclusivity of our creations, along with the perfect blend of style, creativity and innovation enriched by the quality and superior craftsmanship of the ‘Made in Italy’ tradition, have always been the hallmarks of the Group’s products. With approximately 4,000 employees and a network over 660 mono-brand stores as of 31 March 2016, the Ferragamo Group operates in Italy and worldwide through companies that allow it to be a leader in the European, American and Asian markets.
