X+LIVING designed the JOOOS Fitting Room


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Hangzhou JOOOS Fitting Room is located at the door of the ground floor of the Commercial Street Phase II on Xingguang Avenue.

An eye-catching screen is placed at the main entrance, every customer could make interaction with it through internet. This is the most distinctive feature of JOOOS Fitting Room, building offline fitting experience in the internet age through ubiquitous screens.

JOOOS Fitting Room integrates the top 100 fashion brands in the sales list of Tmall, and selects 4 most representative collections through buyers: Mori Girl Collection, Celebrity Collection, OL Collection and Fashionable Girl Collection. The store hopes to make up the sense of emptiness of fitting brought by modern online shopping.

Clothes, as the unique fruit of human’s labor, it is not only the representation and product of material civilization, but also has profound meaning in spiritual culture. The evolution history of clothes, in some sense, is also an emotionalized development history of human culture.

From the date clothes occurred, people have already integrated their life custom, aesthetic taste, color preference, cultural attitudes and religion believes into it, and the spirit connotation of clothes culture is thus built.

Get through the large arch in the main entrance and you will be in Mori Girl Area. Milky white textured walls and white floor create a clean and white space. Bamboo poles are set up and hemp rope is used to connect them, clothes racks are thus formed.


The mirror is hidden in the facade of angle formed by two bamboo poles. The space is bright and concise, primitive and simple materials are used to echo with the temperament of this type of clothes in this space.

Celebrity Collection Area, many delicate golden cages are designed, clothes racks are placed at both inside and outside of the cage. Seen from a distance, they are like princess bubble skirts being well protected. The waving arc platform adds fun to the space and makes it lively and lovely.


The fitting room is hidden skillfully inside the “bubble skirt” of curved mirror surface. Meanwhile, each fitting room area provides make-up area, rest area and selfie area, waiting for the visit of every princess

In the Fashionable Girl Collection area prevails the contrast of large blocks of color: the shelves are formed from metal diagonal bars that become divider structures.


The emphasis is on individuality thanks to a colorful space characterized by “barriers” that can highlight the special features of hanging clothes

OL Collection Area, dark grey floor, concrete art paint walls and frame track light make the whole space concise and reserved.


Adding of fireplace and wood veneer has softened the texture of the space. While being decorative molding and multifunctional clothes hanger at the same time, every clothes rack is a perfect combination of form and function.

Design Director Li Xiang
Design Team Liu Huan, Ren Li-Jiao, Jia Yuan-Yuan
Design Company X+Living
Area 1850 sqm
Location Hangzhou, China
Photos courtesy Shao Feng

by AN shopfitting magazine no.137 ©