MAGMODE of Hangzhou Kerry Center Store.

rigi design magmode hangzhou kerry center store

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RIGI Design transforms a retail store into a real-life magazine through innovative zoning and a non-intrusive colour palette.

A magazine has an unified tonality and values, it starts contact with readers through different contents, but a brand connects to clients through different products. It’s logicality, upgrade ability, and continuity have something in common.

rigi design magmode hangzhou kerry center store

RIGI defines different areas of the space as different sectors of a magazine. The shop signage is the cover of a brand, and there is a content of the newest seasonal designs are presented at the entrance.

rigi design magmode hangzhou kerry center store

Every display area is defined as different pages, which presents different contents in the space just like a magazine does. The concept of regular updates could be seen everywhere. The background wall of the brand is defined as brief seasonal introduction of the magazine.

Also to be found on the premises is a dedicated tea-tasting area where to take a break from heavy shopping duties. The whole design forms a unified concept or a unified multi-element.

rigi design magmode hangzhou kerry center store

The most important thing is that the space accurately expresses the tonality and concept of the brand. In RIGI’s concept, space should have diversified communication with people, updated contents provides more possibilities to the space and people’s experience.

Since opening, Magmode of Hangzhou Kerry Center store has received great attention from consumers, and it has been a hot topic in public communication.

rigi design magmode hangzhou kerry center store

Against the current situation of overall downturn environment for physical stores in recent years, magmode of Hangzhou concept store is an exploration of China’s future business model and a possibility of cultural lifestyle in China’s future business development by RIGI and Magmode.

Magmode of Hangzhou Kerry Center Store
Interior design RIGI Design
Chief Designer Liu Kai
Design Team Liao Wan-Tong
Area 250 sqm
Photos courtesy Shao Feng


RIGI Design is a design team working on interior and graphic design. RIGI focuses on the creative design and blending of brand, space, vision and living places. RIGI provides creative design for brand retail spaces, lifestyle spaces, graphics and products. RIGI realizes its design concept and value by scenarizing the space in a strategic way.

by AN shopfitting magazine no.139 ©