Richard James Flagship Savile Row, London

Richard James Flagship Savile Row, London

📅03 Luglio 2017, 13:39

The new Richard James flagship store in Savile Row has just been completed by Andy Martin Architects.

As the largest retail space on Savile Row, the new store offers the customer a more holistic approach to the flagship stores’ design that is articulated in simple, bold and recognisable design features.

retail design Richard James flagship store

The extensive open space is delicately divided in two main areas, ‘Seasonal’ and ‘Classic’, by a translucent screen treated with a dichroic film which varies in colour, luminosity and reflectiveness.

This free-standing screen becomes the central feature of the new space, operating both as a vibrant backdrop to the displays in the ‘Seasonal’ area and a circulation distributor, concealing the more private area of ‘Classic’ and the Changing Rooms.
retail design Richard James flagship storeThe element that blends the entire unit together is the proposed stretched canvas ceiling, which will conceal an adjustable ambient light system, providing a changeable character. The canvas will be versatile in that it can be easily changed, re-installed and decorated seamlessly.
retail design Richard James flagship storeAndy identified four main brand characteristics in ‘Richard James’ recent collections from which visual and performative references are drawn from in his design. These are Reflected Colour, Colour Casting, Chroma and Translucent Inner Skin.
retail design Richard James flagship storeAndy adds: “We derived techniques and effects from the above, which are directly translated in the key design features of our proposal. For example, the stretched canvas ceiling system works in direct reference to colour in terms of its reflective and projective qualities and the central screen evokes the chromatic and translucent related to light, texture and colour blur.”

Andy Martin Architects

AMA is an award winning London-based, full service Architectural and Design practice which has been led by Andy Martin for more than a decade. Operating across commercial, retail and residential architectural sectors. The AMA design philosophy embraces creative intelligence with a unique design identity that is evidenced through a wide range of national and international projects that offer strategic, creative, sophisticated, market appropriate solutions.

Richard James

Richard James was founded on Savile Row in 1992 by designer Richard James and his business partner Sean Dixon, with a simple, clear philosophy that remains to this day; producing classic, refined  clothing of unsurpassable quality and push the boundaries through design, colour and cut. The first of the ‘New Establishment’ tailors on Savile Row, Richard James is now accredited as having done much to revitalised the reputation and the fortunes of what is widely acknowledges to be the world centre of quality tailoring with its progressive take on the timeless.

by AN shopfitting magazine no.139 ©


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