HOGAN Boutique Milan.

HOGAN Boutique Milan.

📅09 Maggio 2018, 12:22

The Hogan Boutique dedicated to the luxury Italian footwear brand is located on Milan’s famous Via Montenapoleone, alongside the topmost glamorous brands.
retail design Checkland Kindleysides boutique hogan milano

The boutique store signed by Checkland Kindleysides blends classical origins with contemporary style, as they define how the brand is expressed within a physical space.

The design inspired by futurist artist Umberto Boccioni shows a sculptural interpretation of ‘movement’. This draws inspiration from the work of Umberto Boccioni, in particular, his masterpiece ‘Unique Forms of Continuity in Space’.
Design highlights include
retail design Checkland Kindleysides boutique hogan milano

  • Gallery Plinths – bold, sculptural ‘Gallery Plinths’ punctuate the space. These wedge forms take inspiration from the idea of a ‘stride-in-motion’ and present footwear on minimal inclined surfaces.
  • Movement Walls – behind the frosted glass, animated patterns on LED mesh curtain graphically express the dynamism of the city.
  • Host Bar – crafted from polished, black marble. Here customers can have products explained, presented and delivered.
  • Curving Glass Staircase – after descending this elegant feature the customer reaches the lower ground floor. This space has an intentional pace change and invites you to indulge and socialise.
  • Customisation Bar – mirroring the materials of the host bar and located on the ground floor, dynamic cantilevered forms conceal a hidden display screen. Here customers can create their own style by customising product.

retail design Checkland Kindleysides boutique hogan milanoThis exciting, contemporary retail expression of the Hogan brand is the first of its kind. Following its debut in Milan, the design provides the creative blueprint for further retail environments and brand experiences all over the world.

Sergio Azzolari, General Manager of Hogan said: “Versatility is the keyword. We created a luxury urban environment for the luxury urban consumer, where every element is the quintessence of the brand’s natural empathy. An all-round experience of cosiness and wanderlust”.
by AN shopfitting magazine no.144 ©


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