Khromis eyewear store is situated in PoHo, one of Hong Kong’s hip neighbourhoods-to-watch. The sleek yet inviting boutique is 75,5 sqm in size, but seems much larger due to the clever use of mirrors and lighting.
Hong Kong-based A Work of Substance created all of the components of the brand including interior design, graphic design and packaging.
In the interior, like a prism, the designers have used mirrors and reflecting surfaces to create perspectives and effusions of light directed to the eyewear on display.
Each frame empowers the individual to reveal a whole palette of emotions and personalities. Resembling a pair of glasses, the logo is also an expression of refracted light paths. A touch of wood warms up the interior, along with the coffee bar in the corner, creating a comfortable atmosphere for a multi-sensory experience.
Designer A Work of Substance
Location Hong Kong
Area 75,5 sqm
Photos courtesy Dennis Lo
A WORK OF SUBSTANCE Agency
At the very epicenter of Hong Kong’s design revolution, a team of 22 persons uses design as a tool to rejuvenate culture and local neighborhoods, creating works of substance that make Hong Kong a place people look for inspiration.
Ever daring and ever curious, the Studio is constantly venturing in new projects and industries, including the launch of its own exclusive line of furniture and lighting. Their works spread worldwide in addition to the current ones in Hong Kong, Seoul, Vietnam, Singapore, Bali, Bangkok, Megève and Rio de Janeiro.
by AN shopfitting magazine no.147 ©
