The Milanese flagship store rejuvenates its look updating the shopping experience.
The Sephora flagship store in Milan, Corso Vittorio Emanuele, rejuvenates by presenting a progressive design with numerous services, interactive areas and meetings with beauty experts.
The store spreads on an area of more 1,200 sqm, on three levels linked by an imposing staircase. The contemporary design is characterized by the iconic colors of the French Maison.
The ground-floor hosts the make-up station; the central Beauty Hub, features 8 avant-garde make-up stations, where it is possible to test products, get inspired by new trends for fashionable look. Each week, there is the possibility to see Beauty Classes with collective specific make-up lessons by Sephora beauty experts.
The first floor represents a meeting area, where shopping becomes less formal. Here, the Community Table offers special events and where it is possible to talk over new techniques and trends with professionals of the sector. The Community Table is also the place where the customers can break while shopping by iPads free access. Besides, the Hair Style Bar provides with a choice of style, color and care, specifically studied to enhance hair care with bespoke solutions. The same floor hosts the Mask Bar offering beauty masks and relax while waiting for a make-up session.
The downstairs floor houses a skincare station with a display of products on elegant and refined shopfitting. In the same floor, the Skincare Hub, with a table equipped by eight sits, will periodically set Skincare Classes, where find ideas and inspirations from the Sephora beauty experts.
Sephora provides customers with two free services, created in order to meet the widespread desire to customize the most favored product. In the Personalization Corner takes place the laser engraving service: the customer can engrave their name, a phrase or a symbol on their palette.
The program includes the opportunity to customize the gifts inside the Gift Hub, a corner where choose paper and color for gift wrapping; besides, it offers the Beauty Wall service, with an interactive screen, guiding customers to discover the services and the brands inside the store. The clientele can customize their shopping experience by selecting their favorite songs from an updated playlist, play in the gaming area or access to the interactive calendar and see the instore program.
by AN shopfitting magazine no.147 ©
