ZALANDO Beauty Station Berlin.

ZALANDO Beauty Station Berlin.

📅05 novembre 2018, 17:15
TESTO ITALIANO

Germany-based studio Batek Architekten reveals the design of a new Berlin beauty store for the online retailer Zalando.

Batek Architekten Zalando beauty store design

The space is entirely customisable, offering dynamic arrangements for product presentations, pop-up events, beauty services and video shoots.

German practice Batek Architekte combined pale surfaces with concrete and steel accents to draw customer’s attention to the products on offer in this beauty store in central Berlin. All surfaces have then been completed in a shade of off-white, offering a neutral backdrop for the products on show.
Batek Architekten Zalando beauty store designTextural interest is offered by the peripheral walls, which have been clad in fluted metal, and eggshell-coloured tables and stool seats made from concrete. Freely placeable stainless steel cubes are perfect for ad-hoc zoning, curated product showcasing and presentations. A long shelf, crafted by Smile Plastics from recycled plastic cups, draws the eye and serves as the showcase highlight. Central to the front retail area is an imposing solid concrete wash basin for customer use.
Batek Architekten Zalando beauty store design
At the centre of the store sits three large, oval shelving units backed with mirrors to give the illusion of more space. These can be swivelled to partially conceal the room’s rear or create a more open-plan feel.

Drawing the eye to the back of the space is the four metre long stainless steel beauty service table, with retractable mirrors. Privacy comes from a movable curtain made from light fabric.Batek Architekten Zalando beauty store designThe low-key colour concept of cream, light beige, and grey to nude and natural shades, in harmony with the cement bonded industrial flooring and special, daylight reproducing high colour index lighting, together create a gallery environment ideal for presenting exquisite beauty products. Suspended accent lights from PSLab sprinkle warm atmosphere throughout.

Client Zalando
Design Batek Architects
Design Team Karen Kröger, Patrick Batek
Area 130 sqm
Photos courtesy Marcus Wend

Batek Architekten
Straightforward design, preserving the individual atmosphere of space. This is the signature approach of Batek Architekten in Berlin, Germany and worldwide. In 2017, Patrick Batek and his team moved to their new studio in Berlin. The office for architecture, interior design and furniture design has a widespread client base, including star chef Tim Raue, fashion retailer Zalando, Red Bull or the digital agency Razorfish as well as numerous private clients. Specialising in the design and re-design of restaurants, bars, shops, medical practices, offices and private residences within historical locations or buildings with a vibrant history, having respect for the character of a space is the key design principle of Batek Architekten.
by AN shopfitting magazine no.147 ©


 

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