F▲STFISH Flagship Concept Store

F▲STFISH Flagship Concept Store

📅06 Giugno 2019, 16:33
PRISM DESIGN Studio F▲STFISH  STORE

PRISM DESIGN Studio has been involved to refurbish the F▲STFISH fast fashion brand, with more than 2,000 stores in China.

PRISM DESIGN Studio F▲STFISH  STORE

The focus of the design is based on the relationship between people and clothes, as their brand name “fish”, is dressed in a rabbit dress. The design concept is “a scales”: an important garment for fish,  protecting the body, gaining speed, and sensor function.

Then “scale2 has various meanings: size, balance, rise, measurement, etc., from this element the architects analyze fish scales and reflect them in the design. And it is analyzed and reflected in the ecology of nature.

PRISM DESIGN Studio F▲STFISH  STORE

Everything from logo design, interior space, textiles, graphics, color identity, POP planning etc. reflects the concept of nature. The flagshipstore provides fresh periodic fashion experiences such as in a natural providence.

F▲STFISH Flagship Concept Store
Location: Huzhou Wanda Plaza
No. 899 Dasheng Road, Bali Town, Wuxing District, Huzhou,China P. R. 
Designed by PRISM DESIGN
Area: 392 sqm
VMD special supervisor: Fumio Uchida
Photos courtesy: PRISM DESIGN


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