PRISM DESIGN Studio has been involved to refurbish the F▲STFISH fast fashion brand, with more than 2,000 stores in China.
The focus of the design is based on the relationship between people and clothes, as their brand name “fish”, is dressed in a rabbit dress. The design concept is “a scales”: an important garment for fish, protecting the body, gaining speed, and sensor function.
Then “scale2 has various meanings: size, balance, rise, measurement, etc., from this element the architects analyze fish scales and reflect them in the design. And it is analyzed and reflected in the ecology of nature.
Everything from logo design, interior space, textiles, graphics, color identity, POP planning etc. reflects the concept of nature. The flagshipstore provides fresh periodic fashion experiences such as in a natural providence.
F▲STFISH Flagship Concept Store
Location: Huzhou Wanda Plaza
No. 899 Dasheng Road, Bali Town, Wuxing District, Huzhou,China P. R.
Designed by PRISM DESIGN
Area: 392 sqm
VMD special supervisor: Fumio Uchida
Photos courtesy: PRISM DESIGN
