Abdul Halder Flaghip Store, Sultanpur, New Delhi.

Abdul Halder Flaghip Store, Sultanpur, New Delhi.

📅24 Giugno 2020, 10:44
TESTO ITALIANO

The Sacramento Vault aka Abdul Halder Flagship store designed by New Delhi based Pantone Collective Design Studio lead by Architect Tanya Chutani is located in Sultanpur, New Delhi. 

The Sacramento Vault aka Abdul Halder Flagship store designed by Pantone Collective Design Studio

The project has been conceptualized on the progressive composition of different elements and contrasting colors and materiality.

The project is a luxury fashion flagship store for the fashion patron Abdul Halder. The 1100 sq.ft space is an open plan layout with various arched gateway to segregate the functions in the open plan and to give a fluid identity to the space so as to create an arched curvaceous character. The curves are used in order to represent a feminine ideology, as the store is female fashion couture for traditional wear.

The Sacramento Vault aka Abdul Halder Flagship store designed by Pantone Collective Design Studio

The name Sacramento Vault is given as per the color palette used in the project. The dark color of green (Sacramento) has been used in the whole space with a mix of antique brass finished highlight elements to create a sense of contrast with luxury.

At the entrance lies the golden-brass finish arched doorway to give a feeling of grandeur while entering the fashion vault. The space is divided in to three segments as per the functions in the fashion store. On entrance lies the vault where the main display pieces are placed to showcase the fashion label. On the left of the “vault” lies the seating/conversation area for the customers to sit and try the traditional wear. Providing a pleasant meeting and social interaction area, the whole space is defined and unified with Black Terrazzo flooring to go with the dark Sacramento theme. On the extreme left of the open plan are the concealed trial rooms.

The Sacramento Vault aka Abdul Halder Flagship store designed by Pantone Collective Design Studio

The space involves these brass finish curved hangers all around the space to display different design wear pieces. Each display hanger space itself acts as an Art piece relating to the curved geometric theme of the project. These elements are born out of an interest in creating a distinctive design through a simple language that puts this retail space as a unique addition to this area. The entire mood of the space is warm and casual with a luxury pinch to the space. The lighting of the space is done so as to correspond to the mood of the space. 

The Vault, primary space on entering involves a tinted mirror on the ceiling and on the feature wall, so as to give a sense of depth and high headroom. The use of mirrors increases the feature lighting mood inside as well as to reflect the Sacramento theme all around.

The overall concept and design process defines luxury giving a sense of a casual traditional lounge feeling with a modern contemporary elegance for the design wear Abdul Halder.

Project Name Sacramento Vault (Abdul Halder Flaghip Store)
Location  Sultanpur, New Delhi, India
Architecture & Interior Design Firm Pantone Collective Design Studio
Principal Architect Tanya Chutani 
Gross Built Area 102 sqm
Photos courtesy Nivedita Gupta

by AN shopfitting magazine no.156 ©


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