THE PUPPET STORY
This store was initially designed by Rooshad Shroff, whose work celebrates Indian handicrafts and so does the store.
The carefully considered space is designed to encourage a perception shift within the Indian & International market; from the local marble inlay in furniture, white terrazzo floor along with teak wood side bands and in-house textile range to a selection of India’s strongest contemporary design voices.
Jaipur Modern is a place where the individual can experience the product from inception to production, and ultimately leave with an awareness of craft’s authenticity, integrity, and social consciousness.
Real and evolving, the space has been designed to accommodate artist exhibitions, installations in the garden and workshops by local artisans.
MAKING THE BEST OUT OF THE SETBACK
Clients requirement was clear about extending the existing retail outlet into the setback of the land. Challenges were not only to keep within the government limits but to create a space that doesn’t feel like an outdoor extension and is as pretty as the indoor retail.
With a lot of back and forth has been created a method to make a temporary construction that doesn’t not temporary at all. The white wall along with white cement flooring and soft wood ending completely opens up the narrow setback into a really large looking space.
The 4 door sliding folding opens up the covered retail to outdoor cafe seating and thus blurring the boundaries of the building completely. The light weight white shelves and display racks take no attention from the retail products thus making the space very breathing.
The greens and palm trees indoors and outdoors compliments the space as well brings in required warmth. The ceiling has been designed with heat insulating boards cladded on basic black metal members to keep the space cool and the plants will further increase ventilation the breezy ventilation¬
The colour scheme revolves around monotones, Black | Greys | Whites | Greens and complimenting teak wood to maintain a balance with the existing space on ground floor. The handmade crafts and arts have been celebrated in minute details of teak wood, brass and fabrics.
The visual merchandising of the retails has been thoughtfully designed using the traditional Jaipur fabric puppet crafts. Each puppet creates an anecdotal scene for the product thus giving the visitor a live experience. The products have been meticulously chosen to celebrate crafts like wooden toys, blue pottery, ikat and so much more.
The origami futon provides a perfect set up showing a local craftsmen selling his products on the streets of the city. The anecdotes have been picked up from such scenes captured at artisans exhibit in Jawahar kala Kendra.
Location Jaipur, India
Retail extension Studio Aarushi Bafna
Photos courtesy Studio Bluora
