Lieben Bar by All Design Studio

The new work of ALL DESIGN STUDIO uses the “door” as the medium to guide people into this bar — LIBEN and experience an immersive journey of melody and wine.

Games Start

Detaching reality, it might start with a “mystery” game.

Stores in the information age are no longer solely dependent on the large signboards. The recommendation from the peer and the reputation of social media are enough to make potential consumers aware of this place. Therefore, why not play a game of treasure hunt with the guests?

Lieben Bar by All Design Studio

LIEBEN is located on the second floor of No. 758 Julu Road. The exterior of the bar is covered by clear cement on the wall. The plain and tense concrete texture is a contemporary interpretation of the original charm. Moving forward along the wall, you can see a locked “door”, where you can peek at the current scene in the LIEBEN store from the cat’s eyes. While allowing passing guests to spy on the joyful scenes in the bar, it forms an interesting spatial relationship that reverses the inside and outside.

The real door is just in front of the fake door, somehow hide but not difficult to find. Previous trapdoor can be seen further along the fan cement wall, LIEBEN thereby is there.

LIEBEN is the verb “love” in German. The name of this store is inspired by Rammstein’s “WAS ICH LIEBE”. In the process of finding the “door”, love like everything else of value is not be obtained easily, and must be issued from our efforts.

LIEBEN uses “door” as the main element to express the theme. The principal has desire to convey the concept of Lieben in a concrete way, bringing customers a unique emotional experience.

Secret Base

Entering Lieben is like stepping into a “secret base”. The rusty iron splicing and the concrete wall in the door form a corridor, and a row of keys on the wall extends to the lobby.

Lieben Bar by All Design Studio

The other side leading to the lobby is the walking space of the service staff. The wall made of rust iron plate becomes the dividing surface between the guest and the service staff. The two sides can be seen through the gap in the wall to avoid collision.

The streamline spatial continuity design gives people a sudden sense of openness.

Stepping in lobby, you can see the deconstructed door frame interspersed on the ceiling. The bar counter applies suspended wooden beams to reflect the exquisite blend of minimalism and industrial style.

Under the bar counter is the decorative finish of eight spliced concrete doors. People can feel the elements of the doors on every detail. The doors here were scoured from the flea market, and then painted with the cement.

Lieben Bar by All Design Studio

The long booth on the right-hand side combines a fire-burning wood board and black leather. The wall lamp in the center of the wall is cat’s eyes. The rusty mirrors on both sides of the booth reshape the soft light and extend the space.

Above the booth on the left-hand side, a huge, deconstructed door frame is served as the light source. The wall is made of seven deconstructed concrete doors. Besides, there is an enlarged hinge, a kind of door hardware, as a decoration.

We see the whole design is filled with rugged materials and clean lines, it embodies minimalism and German industrial style. The orange interior lighting and comfortable leather seats, while expressing broad and powerful feeling, it also reflects the delicate craftsmanship and soft lighting“, ALL DESIGN STUDIO said.

Energy Space

Linking with the perfect space lighting design, ALL DESIGN STUDIO sets differing moods in various scenarios at LIEBEN. The whole spatial light is neat and delicate, while the deconstructed door and the enlarged antique key interspersed in the air to form an overlapping first layer of light.

Lieben Bar by All Design Studio

The indirect light source under the deck and the bar is the second layer of light, reflecting the mystery of the bar. The light source on the third layer is a wall lamp and a lamp made of door hinge hardware. The last layer is the hidden stage light on the ceiling, which will play the rhythm when the music is on, showing restrained charm but full of tension.


Through the interior, the terrace area of Lieben allows people to return again.

The terrace of the pendulum space is combined with the rusty iron cladding and cement, which echoes the interior. Extending to the terrace, there are mottled leaves of parasol trees on Julu Road, bringing a natural vitality to the facade.

In the public outdoor corridor, there is a star-shaped art installation called “Spotlight”, which is inspired by the Venus at dawn, which means “Dawning” to embrace new vitality and hope.

Lieben Bar by All Design Studio

Starting from the element of “door”, ALL DESIGN STUDIO analyzed the relationship between door and space, discussed the meaning of “door” to indoor space and the deeper meaning to people. They disassembled, reorganized, and enlarged the elements and integrated them into the space, so that the space has both direct expression and abstract deconstruction.

Explore — immerse — return, Lieben presents a diverse journey for urbanites. We need a “door” to escape and a “door” that we are constantly looking for.

Project Name: Lieben Bar
Design Firm: All Design Studio
Supervisor: Overeem Hou / Olivia Yao
Completion Time: 2021
Area: 160 square meters
Project Location: 2nd Floor, Building 1, No. 758 Julu Rolad, Jing’an District, Shanghai
Design Director: Gnial Liang
Rendering: Visual Wang Studio
Photographer: Yuuuunstudio

All Design Studio

All Design Studio was founded in 2016 by Liang Liang. Major works include: La Maison Champs-Elysees Hotel, Paris; Maison Margiela flagship store, Beijing Sanlitun; Luxemporium multi brand store, Atelier by Taste buds (well-known Shanghai cocktail bar), Shanghai; XINLELU Boutique (independent select shop), Shanghai; Dior Pop-up store, Beijing SKP, etc.

The four major designers in All Design Studio are from four different places (Mainland China, France, Hong Kong, Taiwan), they have similar educational background and professional experiences. With their divers cultural past, they manage to present different dimensions in design. From designing select shops to gastronomy to luxury hotels, All Design Studio keeps the curiosity in discovering new materials and new trend of thinking. For All Design Studio, there are no boundaries in beauty; “design” is the aesthetic key to combine spaces, functions, art, culture and communications within people.