Traditional Mexican Experience
Visits to the bakery live in the memory of all Mexicans. With this project, Concentrico analyzed typical Mexican bakeries to understand their values, experiences, and essence.
For more than 40 years, Mi Pan has been baking for everyone, reaching thousands of families and breaking down barriers between generations.
The design of Mi Pan honors the bakers and respects bakery traditions.
The challenge, however, was to create a space that would reflect and embrace the people who visit the location. People are not used to buying in stores that invest in design, which led the design team to investigate the context. As they walked through the streets, the pattern they saw was one of colors and thousands of handmade signs and messages used to identify each individual store.
The self-serve layout was key to maintaining the original bakery experience. The goal was to invite customers to visit the bakery with a loved one in order to make it a shared experience.
Metallic baking trays were used to link the baking process with the shopping experience. The signature use of metallic trays in the design makes it clear that everything revolves around the bread and its process. Pinewood boards were used to structure the design, and to add a warm balance to the coldness of the metallic trays.
“The concept of Mi Pan is derived from its heart: its kitchen. There, we experience the magic and talent of the bakers who shape each loaf, one by one,” notes Alejandro Peña. “Throughout the bread baking process, trays are used to reflect the freshness of the product, so we incorporate them into the store.”
The terrazzo floor connects the shop to many local supermarkets designed using the same material. However, to set Mi Pan‘s design apart, the designers integrated the brand’s orange color into the mix. The use of ceramic tiles also links the design to traditional bakeries. By combining all of these materials, it was possible to create a warm and unique environment, without intimidating the customers who visit.
The tray ceiling is not only impressive to look at, but also helps to lower the scale of the space and to make it more welcoming. It reflects the ceiling lighting and creates a great diffused ambient light, accompanied by product spotlights.
The store’s layout is clear, with lateral access through the coffee shop area that allows customers to reach the center of the space. There, the route begins with the selection of bread and ends at the checkout counter. The space also includes custom-made metallic furniture, inspired by designs used in local restaurants in 1980, when the bakery opened.
Communication throughout the store’s interior mimics the tradition of handmade signs that are unique to each context. Through these messages, the company’s story is told. Some of the phrases incorporated into the project include:
“Always good from dough to crumb” and “40 years later and our bread is still as it always was, authentic. Mi Pan is the bakery that makes real bread.”
Before leaving the store, the magic continues with displays of cakes marking unforgettable moments in everybody’s lives. The “Rosca de Reyes”, shared with family, and the “Pan de Muertos”, honoring those who are no longer here, helps customers stay close to their loved ones.
The design of Mi Pan focuses on creating a sense of community, while respecting and honoring the traditions of Mexican bakeries.
Location: Mexico City, Mexico
Client: Mi Pan
Design studio: Concentrico
Art Direction: Alejandro Peña Villarreal
Architects/designers: Alejandro Peña Villarreal (Head Architect),
Ana Rebeca Mata (Architect), May Cisneros (Industrial Design), Jose María Cuevas (Architect),
Project Manager: Alejandro Peña Villarreal
Photos courtesy: Apertura Studio – jPark Studio
About Concentrico
Concentrico is an interdisciplinary collaboration studio engaged in architecture, interior design, and creative concepts. The firm embraces collaboration, believing that projects are enriched by the creative participation of strategic allies in areas including urban planning, branding, and content. Accordingly, as a heterogeneous and diverse group, Concentrico is well-positioned to conceptualize, design, create brands, and tell unique stories with their projects.
