BAGLOO INSTALLATION BY WRKS AGENCY FOR DB AT PRINTEMPS HAUSSMANN

BAGLOO INSTALLATION BY WRKS AGENCY FOR DB AT PRINTEMPS HAUSSMANN

📅28 Dicembre 2022, 12:14

Once more aiming to connect travel with the great outdoors, “Bagloo” encourages viewers to use their own experiences to get in touch with nature.

Bagloo installation by Wrks agency for Db at Printemps Haussmann

The orange colorway pays homage to the nordic phenomena of midnight sun and evokes the experience many arctic explorers have had of being in an igloo in the middle of a blizzard.

It was inspired by the arctic landscapes that Db Media Haus calls home.

Bagloo installation by Wrks agency for Db at Printemps Haussmann

This installation investigates the harmony between luxury retail and adventure, practicality and style, and inside coziness and the great outdoors. It involves following the seasonal rhythm and discovering your own beat along the way.


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