“Milano” by Paola Pivi at Moroso Flagship Store  New York

L'opera "Milano" di Paola Pivi esposta all’interno del Flagship Store Moroso di New York

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More-So, the internal division of Moroso S.p.A. that develops research and experimentation projects for furnishings-design, is delighted to announce “Milano” by the Italian artist Paola Pivi, realised in collaboration with Perrotin New York.

"Milano" by Paola Pivi at Moroso Flagship Store  New York

The work, a soft sculpture consisting of a multi-coloured stack of rich velvet mattresses with an upper part that floats in space, will be exhibited in the new Moroso Flagship Store at 105 Madison Avenue, NYC, from 1 March to 15 May 2023.

Patrizia Moroso, the company’s Artistic Director: “I had been cultivating a wish to work with Paola for a number of years. I have immense respect for her artistic achievements and her ability to create surprise through relationships that are as unexpected as they are powerful in arousing deep emotions. Paola takes a rigorous approach to her artistic work, paying great attention to the performative aspect, which is mainly functional in industrial design”.

“Milano” offers a playful and magnetic ambience in a seductive space of silky and brightly coloured velvets, impressively proportioned and with a surprising form that invites entry. It’s a work of art that functions as a piece of furnishings-design, enlivened and activated when someone enters it. The empty space between the two-coloured halves is open and comfortable, soft and smooth, and at the same time novel, strange and subtle – and unusual in allowing people to slip inside. A personal environment delimited by the primary colours of blue and red, offering a novel place to enter.

Paola Pivi, creator of the work: “I imagined a unique place of open function, a void for people to fill as they wish, or simply contemplate at home.”

“Milano” was first exhibited in April 2022 as part of the artist’s solo exhibition “I Want It All”, curated by José Carlos Diaz at the Andy Warhol Museum in Pittsburgh, USA.

José Carlos Diaz, curator of the exhibition: “With much gratitude to More-So, Paola Pivi’s most recent solo exhibition, “I Want it All” at The Andy Warhol Museum, allowed the artist to link design and art in the creation of the Milano series. This collaborative act of artistic experimentation led to the creation of functional sculpture activated by hundreds of participants, typically uncommon in museum settings. More-So understands that artists have no limitations!”


More-So is the name of the internal division of the Italian company Moroso S.p.A., created with the aim of strengthening research and experimentation in furnishings-design while creating the conditions for improving the efficiency of industrial production and making it more agile and sustainable. Moroso has been noted since the early 1990s for blending design and contemporary art, a feature of the experimental element of its industrial production that has established Patrizia Moroso internationally as an authoritative and influential figure. More-So provides the means for Moroso to promote the development of new products for its catalogue by translating research into objects, spaces and behaviours that interpret the changes taking place in society. It occupies an intermediate space between prototyping and industrial production, involving the development of unique or limited-edition pieces dedicated to a clientele of fans and enthusiasts of design.

Paola Pivi

Paola Pivi was born in Milan in 1971. She lives and works in Anchorage, Alaska. One of the leading artists of the contemporary international scene, she blends the familiar and the alien in her work, often using widely recognised objects modified in scale, material or colour, and stimulating people see things differently. Ranging between sculpture, video, photography, performance and installation, her work transcends perceived limits, making possible what once seemed impossible. We find zebras frolicking at the North Pole, brightly coloured polar bears practising yoga, a Piper Seneca aeroplane rising on the tips of its wings and constantly turning on itself or, as in the installation commissioned in 2022 by the Andy Warhol Museum in Pittsburgh, 250 pairs of shoes, 125 of them brand new and 125 matching pairs showing heavy wear, mounted like trophies on a wall to underline the performative activity and daily life common to all. She has received several awards including the Golden Lion at the 48th Venice Biennale for the best national pavilion (shared with other female artists) and, in 2011, Fellowship of the American Academy in Rome. Her works are found in prestigious permanent collections, including those of the Guggenheim Museum in New York, the Centre Pompidou in Paris, the Fondazione Sandretto Re Rebaudengo and the Castello di Rivoli in Turin, and MAXXI the National Museum of 21st Century Arts in Rome. She has exhibited in leading museums and galleries, including: the Musée d’ Art Moderne de la Ville de Paris (1999); P.S.1 MoMA, New York (2000, 2001, 2003, 2007), MACRO, Rome (2003, 2010); Brown University, Providence (2004); MCA – Museum of Contemporary Art of Chicago (2005), the CCA Wattis Institute for Contemporary Arts, San Francisco (2005), White Columns, New York (2005), MassArt – Massachusetts College of Art, Boston (2006), the Hayward Gallery, London (2005), the Fondazione Trussardi, Milan (2006); Kunsthalle Basel, Basel (2007); Portikus, Frankfurt (2008), Palazzo Grassi, Venice (2008), Tate Modern, London (2009), Schirn Kunsthalle, Frankfurt (2010); Rockbund Art Museum, Shanghai (2012), Dallas Contemporary, Dallas (2016), The Bass Museum of Art, Miami Beach (2018), the MAXXI Museum, Rome (2019), Arken Museum of Modern Art, Copenhagen (2020), and the Andy Warhol Museum, Pittsburgh (2022).