Aéropostale store, New York

The new concept store has revamped Aéropostale’s brand image creating an emotional connection with the target teenage customer.

The dual notions of community and in-store technology have redefined the shopping experience through old-style community board postings and new school iPads allowing shoppers to select personal playlists while they shop in the store.

GHA Design in collaboration with Lami Grubb Architects.

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