The 2,000 square foot space will showcase the brand’s iconic ultra-soft, graphic tees, jumpers, dresses, and bottoms, angora blend sweater knits, eyewear, denim, swimwear as well as the full Kids range.
Designed by Katie Hurley, Owner and Founder of Fineas+Clover, the flagship’s décor is best described as an eclectic fusion of locally sourced, vintage pieces with modern accents.
Expertly blending antique Mastercraft brass tables and delicate vintage china displays complimented by etched filigree mirrors and hand blown glass chandeliers, the interior transforms the Wildfox personality into a physical space patrons can experience on an intimate level.
The interior boasts 15 foot beamed ceilings, travertine floors, a fireplace, and patio cabana, which will serve as an area to enjoy a cup of tea or coffee. Lining the walls of three shag carpeted dressing room areas is custom wallpaper featuring collages of the brand’s most iconic campaign imagery in a sepia tone topped with a shiny, metallic coating.
The exterior façade is characterized by Wildfox’s signature peach-pink color, black and white awnings and a pink neon sign in the center front window which reads “Fall in Love” – a slogan the brand has used since one of its first seasons.
WILDFOX
Wildfox is a Los Angeles-based women’s label founded in 2007. Known for its iconic campaigns, dreamlike quality, and clothes that tell a story, the brand has grown to include categories outside the core knitwear range, including Denim, Essentials, Intimates, Kids, Pajamas, Sun, Swim, and a White Label collection of luxuriously soft sweater knits, laces, chiffons, velour, and sequins.
Wildfox launched its first flagship store in Los Angeles in September 2014 with additional U.S. locations planned for Malibu, New York, Miami, and Chicago. In partnership with Elizabeth Arden, the brand is set to introduce its first fragrance for summer 2015.
The brand can be found in better retail boutiques nationwide including Ron Herman, Planet Blue, Akira, and Shopbop, along with select department stores such as Bloomingdale’s, Saks Fifth Avenue, Nordstrom and Neiman Marcus. Internationally, Wildfox is distributed in over 30 countries worldwide including the U.K., France, Spain, Germany, Brazil, Japan, South Korea, Australia, Russia, and Taiwan and can be found in such stores as Selfridges, Harvey Nichols, Harrods, Matches, and TSUM.
Photos Courtesy Elizabeth Daniels
