The Outhouse Jewellery Goa boutique is located within a heritage Portuguese villa in the State of Goa, along India’s western coastline. Designed by Studio Hasta, the project translates the brand’s identity into an experiential retail environment rooted in its local context.
Studio Hasta and brand collaboration
The intervention stems from a collaboration between Studio Hasta, led by architect Nishil Shah, and brand co-founders Kaabia Grewal and Sasha Grewal. Architecture, product, and place are conceived as interdependent elements within a shared design vision.
Rather than altering the villa’s original character, the project builds upon it. Sculptural gestures, tactile surfaces, and artisanal details define a contemporary narrative embedded within the historical envelope.
Spatial sequence and circulation
The boutique unfolds across two interconnected rooms linked by a continuous and fluid path. Thick limewashed walls are carved with sinuous incisions that guide both movement and perception, progressively introducing visitors to the brand’s universe.
Material palette and natural light
The material palette plays a defining role in shaping the atmosphere. Salmon pink, natural white, and cement grey articulate the architectural elements, interacting with earthy surfaces and filtered natural light.
Materiality functions as a narrative tool rather than a decorative layer, reinforcing the boutique’s tactile and spatial depth.
Sculptural display and craftsmanship
Display systems integrate sculptural components that enhance the artisanal identity of the project. Anthropomorphic terracotta figures, customised ceramic vases featuring the brand’s monograms and iconic gemstones, and a beige bamboo lamp crafted from local materials contribute to a cohesive environment.
Retail space as a place of pause
The layout of furnishings and display counters encourages slow and intuitive interaction. Jewellery and bags are positioned within an enveloping setting where the retail dimension approaches a domestic and contemplative scale.
The Outhouse Jewellery Goa boutique articulates a vision of luxury retail grounded in place, merging the brand’s aesthetic language with the calm and luminous rhythm of Goa.
Credits
Location: Goa (State), India
Design: Studio Hasta
Lead architect: Nishil Shah