TOG opens versatile flagship store in São Paulo by Philippe Starck and Triptyque

Furniture brand TOG has launched its flagship store and e-commerce platform in the brazilian city of São Paulo.

Innovative technology and craftsmanship goes hand-in-hand and the company is known for its collaborations with well-known creatives who share the same values and goals.

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Under the art direction of Philippe Starck, the retail space has been designed by Triptyque architecture. the project involves making the space flexible and versatile. fully customizable, it houses a vast showroom, office spaces and a restaurant.

tog-flagship-store-san-paoloThe scheme will also serve as a sociable hub welcoming pop-up events and an eclectic mix of activities such as launches, tattoo studios, arts and crafts. furthermore, live music sessions and food events will occur- all of which aims to attract people from all different backgrounds.

tog-flagship-store-san-paoloRecently launched at salone del mobile in Milan, the collection will include an array of new products by Sebastian Bergne, Philippe Starck, Dai Sugasawa and Nicola Rapetti, to name a few.

Appropriate for its location, customization projects by a selection of brazilian creatives have been presented: architect and designer Marcelo Rosenbaum, jewelry designer Teca and artist Marko Brajovic, architect and designer Mauricio Arruda, Chiara Gadaleta, Felipe Morozini and upcoming urban artist Rafael Calazans.