L’Occitane’s flagship store on Regent Street in London was designed by UXUS as a 599 sqm retail space combining beauty products, skincare consultations, fragrance discovery and personalised services. The two-level interior brings together dedicated product displays, treatment stations and areas for customers to spend time beyond conventional shopping.
The design draws on the brand’s Provençal origins through botanical installations, warm finishes and a palette of natural tones. Circular display fixtures, decorative columns and illuminated architectural elements organise the ground floor, while the upper level accommodates additional beauty services and a lounge overlooking Regent Street.
Botanical displays and product discovery
At the entrance, the Scented Garden introduces L’Occitane’s fragrances through botanical installations arranged around copper-toned columns. Suspended flowers and plants identify the different product areas, while perimeter shelving and freestanding displays organise the collections.
The ground floor includes a Gifting Workshop dedicated to product personalisation. Customers can select ribbons, wax seals and botanical decorations, while the Customisation Cabinet provides engraving services for more than 20 products.
These functions extend the role of the retail fixtures beyond product presentation, providing work surfaces and dedicated stations for preparing personalised gifts.
Beauty services integrated into the store layout
The flagship also incorporates a Hand Care Bar for hand and arm treatments and a Personal Beauty Concierge service for skincare consultations.
On the first floor, the Beauty Discovery Bar provides an area for express skincare treatments. A large circular counter with illuminated mirrors is surrounded by individual seating positions and product displays. This arrangement allows several customers to use the area while maintaining a clear connection with the surrounding retail space.
The service stations are integrated into the store rather than enclosed in separate treatment rooms. A semi-private area is also available for express facial treatments.
A lounge overlooking Regent Street
The upper level includes the L’Occitane Lounge, where customers can sit and enjoy refreshments, including pastries by Pierre Hermé.
Large windows bring daylight into this part of the store, while timber flooring, upholstered seating and warm lighting distinguish the upper level from the more product-focused ground floor.
The project combines traditional beauty retail with consultation, product trial, personalisation and hospitality functions. Each activity has a recognisable location within the layout, supported by dedicated furniture and display systems.
Project: L’Occitane Regent Street Flagship Store
Retail Design: UXUS
Location: Regent Street, London, United Kingdom
Area: 599 sqm
by: AN Shopfitting Magazine n.143 ©