Hershey’s Chocolate World has unveiled its flagship store in Las Vegas, offering a two-story candy experience that spans 13,000 square feet. The store immerses guests in an experiential concept featuring over 800 candy and chocolate offerings from beloved brands like Hershey’s, Hershey’s Kisses, Reese’s, Ice Breakers, Jolly Rancher, and Twizzlers.
A Bold Design Complementing Las Vegas Luxury
Located at the New York-New York Hotel & Casino, the flagship store aligns perfectly with the city’s evolving blend of sophistication and energy. A standout feature of the façade is an illuminated 18-foot diameter Reese’s Peanut Butter Cup, complemented by a 60-foot wide, 24-foot tall digital marquee. Additionally, LED-lit 15-foot Hershey’s Kisses appear dynamically “suspended” above the storefront, punctuating the architecture and connecting key elements like the six-story high Hershey Bar.
Multiple Access Points for Immersive Guest Flow
Hershey’s Chocolate World features multiple access points, including an entrance through a gigantic Hershey’s Milk Chocolate Bar that opens onto Las Vegas Boulevard. Two additional entrances connect the store’s interior to the casino, ensuring seamless guest flow. The terrazzo flooring within the store includes freeform curves inspired by the flowing nature of chocolate.
Iconic Brand-Inspired Design Elements
The store’s interior highlights iconic elements inspired by Hershey’s brand portfolio, including:
- Hershey’s Kisses-Shaped Merchandise Fixtures
- Reese’s Feature Displays
- Oversized, brand-specific color and material palettes
The design creates an engaging and visually captivating shopping experience, resonating with chocolate lovers of all ages.
Interactive Features for Personalized Experiences
Hershey’s Chocolate World offers several interactive experiences, allowing visitors to create personalized memories:
- Hershey’s Kisses Chocolates Flavors Wall: Guests can select and mix their favorite Hershey’s Kisses flavors.
- Hershey’s Chocolate Photo Bar Wrapper: Visitors pose for photos, printed on a custom Hershey’s Milk Chocolate Bar wrapper featuring the Las Vegas skyline. Photos are also displayed on the giant exterior digital wall for memorable photo ops.
- Reese’s Peanut Butter Cups Play the Perfect Part: Guests can star in their own Reese’s TV ad and share it through social media.
- Hershey’s Sweet Shop: A selection of branded fudge, s’mores, giant cupcakes, brownies, and chocolate-dipped strawberries.
- Jolly Rancher’s Candy Flavor Wall: Guests can step into 300 sq ft of vibrant colors and fruit flavors to customize their candy mix.
Chocolate Sculptures for Iconic Photo Moments
The flagship store features remarkable chocolate sculptures, including:
- An 11-foot tall, 800-pound Statue of Liberty carved from Hershey’s Milk Chocolate.
- A replica of the Empire State Building made from 1,800 Hershey’s Milk Chocolate Bars.
These larger-than-life creations provide visitors with perfect photo opportunities and unforgettable moments of “chocolate envy.”
Bold Lighting and Dramatic Materials Enhance the Space
Special materials, vibrant lighting accents, and dramatic design details make Hershey’s Chocolate World a true Las Vegas focal point. This immersive candy land combines bold architecture with interactive experiences, appealing to both tourists and locals seeking a unique blend of sweet indulgence and Las Vegas excitement.
Design/Architecture JGA
JGA Design Team Ken Nisch – Project Principal, Gordon Eason – Creative Director,
George Vojnovski – Project Manager
Photos courtesy Laszlo Regos Photography