The Urban Infill Store, located at 1986 Queen Street East in Toronto, is a highly innovative concept for the Liquor Control Board of Ontario. The first of its kind, it was created to maximize high-density urban areas and provide a viable solution to design, construction, operational efficiency, and delivery challenges.
Though modern in layout and functionality, the Urban Infill Store is imbued with a feeling of craftsmanship and old-world charm. The overall concept is based on the understanding that urban customers look for not only convenience but also a selection of higher-end products and a sense of “retail-theatre” in their shopping experience.
On the exterior, a strong street presence is created by using the full double-story façade of the building, defined by dark bronze mullions and gabions—wire cages filled with rocks—stacked above the entrance in conjunction with a backlit oversized graphic of idyllic rolling hills. The overall effect is dramatic, with the intention of lending a sense of history and context.
Inside, light-filled interiors feature high ceilings, herringbone-tiled floors, bleached oak wood, recycled wine barrels, dark bronze metal, and patina finishes that further reference an artisanal quality. The signature design element is a VINTAGES runway that showcases open wood crates and unique fixtures displaying over 350 “handpicked” premium products sourced both locally and internationally.
Project: II BY IV DESIGN
Photo credit: David Whittaker