Zhu Zhang Store, an interior design project by LubanEra·Design, features a natural, logical, and inclusive design, creating an open and cozy ambiance. The design concept focuses on dynamic forms and symbiosis, integrating architectural structure, spatial form, and materials. The rough texture of materials creates contrast and extends spatial perception, fostering a borderless dialogue between consumers and the space.
Bobo Chen, the creator and creative director of LubanEra·Design, focused on the commercial value of aesthetics rather than a particular design style, using architectural language and thinking to create a unique rhythm and mood within the store.
The building has a complicated internal structure with intersecting gas and water pipelines because it is located at one end of a former gourmet street. The former kitchen’s enormous, intricate exhaust pipe takes up a lot of room and is immovable, which lowers the spatial height and makes design more difficult.
Dynamic design and symbiosis: how Bobo Chen transformed Zhu Zhang store’s interior
In order to overcome these obstacles, Bobo Chen used a design philosophy that integrated architectural structure, spatial form, and a variety of materials, with a focus on dynamic forms and symbiosis. The delicate nature of the products is highlighted by the rough texture of the materials, which extends spatial perception and produces a dramatic contrast. This design creates a creative shopping experience by encouraging an open communication between customers and the area.
Green plants add a dynamic interplay of softness and hardness, while the well-organized layout fosters a sense of appropriateness and order. The space is filled with multi-level relationships between blocks and textures, and the details naturally flow from one to the next. Controlling the lighting and organizing the space for circulation are essential to the shopping experience for customers.
Granite and wood respond to customer behavior, mentality, and emotions through their natural textures, creating a calming atmosphere through their tactile and visual attributes. Customers are encouraged to slow down and rediscover the true meaning of shopping in this area.
Zhu Zhang Store: a harmonious blend of spatial layering and natural elements for a unique experience
The design strikes a balance between calm and freedom by enhancing the spatial layering and igniting imagination through blank surfaces, resulting in a serene and cozy setting for exploration. Refined granite explores beauty and wisdom in simplicity and restraint, shaping the space’s personality while preserving its natural features.
The design incorporates natural elements and green plants to break spatial constraints. The story-telling architectural space conveys emotions through simple materials and greenery, offering a metaphorical and healing shopping environment.
Location: MGU Universe Nanshan, Shenzhen, China
Area: 150 sqm
Design company: LubanEra·Design
Creative director: Bobo Chen
Design team: Gan Ao, Jiang Yifeng
Photo credit: Nie Xiaocong