RIMOWA has launched a limited pop-up space in Shenzhen, the brand known for its superior craftsmanship has accompanied numerous travelers on their journey of exploration. say architects aimed to amplify the iconic grooved design, creating a structure that recalls the shape of a suitcase through an arrangement of columns. This installation delivers a strong visual impact while evoking the idea of an adventurous journey.
The skeleton of this installation is made of translucent acrylic, the grooved C-shaped columns were cast as a single piece, and the upper and lower ends are interlocked with beams using mortise and tenon joints, eliminating the exposed joints typical of conventional structures, which results in a cleaner façade. The lightweight and translucent acrylic paired with metal elements, brings a visual sense of fluidity. This blends aesthetics and technology forming a dynamic passage, inviting visitors to explore and participate in the event.
Stepping into the inner space, the display and brand stories are presented in a circular layout along the perimeter, leaving a spacious active event space for a better visiting experience. Different materials are used to distinguish various parts. The signature RIMOWA vintage blue carpet is laid throughout the suitcase-shaped space, with a rich texture that eliminates the monotonous flatness. The arrangement of the space could be interconnected according to memories, creating a layered interactive space, which provides visitors with a comprehensive experience.
The concept of this space symbolizes the passage of time. A new chapter of the story is being written, and every participant becomes a protagonist, contributing to the creation of vivid and exciting new memories.
Location The Mixc, Luohu District, Shenzhen
Area 81 sqm
Design Company: say architects
Partner in Charge Zhang Yan, Shan Jianan
Team Yang Yixin (Project Manager), Zheng Zhaojie, Sun Haoyang, Qi Peng
Construction Team Havas China