Trick em, creator of suggestion and revelation. Small and compact, it unleashes a light in motion, travelling across spaces with delicate strokes to reveal architectural curves and details.
The Trick series by iGuzzini was created to challenge the conventions of architectural lighting and to push the boundaries imposed by spatial solidity. It is a lighting tool designed to be flexible and creative, living up to the artistic and architectural spirit of the project. Three lighting effects – blades of light, radial light, and washer – can be modulated into graphic lighting effects, in volumes of light and darkness and geometries of all light textures.

Dean Skira, who designed Trick, says: “Trick’s main function is not to create general lighting or meet specific mathematical requirements to illuminate space – it is rather something you can play with: and this is precisely the idea behind it. Trick eᵐ evolves this idea to generate amazement and create emotions in movement through light.”
Trick em is the 2024 addition to the four existing elements of the series. A discreet presence outdoor and indoor, it offers new optics divided into ten autonomous and multifunctional segments with 360° movement. A multi-projector beam lends expression to the architecture in dramatic volumes and maximises the expressive freedom of the lighting design. This technology is designed for flexibility and inspired by professional DMXs but built into a compact, discrete module with great performance.

Trick em reveals space by gently traversing it with strokes of light that emphasise curves and details. Moving light creates sequences and rhythms, tracing the dynamics of the environment making it alive and organic. It makes the architecture dance in a controlled, deliberate manner, in a surprising choreography animated by wonder and freedom with which each individual environment can be interpreted, internally or externally, on so many different scales and dimensions. A small, awe-inspiring, element, reshaping architecture.
by AN ShopfittingMagazine no.184 ©