Imoon secured Silver in the XL category for large-scale exhibition stands at the Exhibitor Magazine’s EuroShop Awards during EuroShop 2026 in Düsseldorf. With Imoon Studios, guided by the claim “Beyond the Light”, the company ranked among the leading exhibitors at the trade fair, standing out for excellence in aesthetics, functionality and innovation — the key criteria evaluated by the international jury of Exhibitor Magazine.
With #BeyondTheLight, Imoon takes a further step in its strategic evolution, combining product development and design into complete lighting concepts conceived to accompany each project through to final implementation. Lighting is interpreted as an infrastructure that goes beyond illumination, integrating technology, communication and spatial direction.
The booth, conceived as an immersive film studio, unfolds as a sequence of scenes where every detail contributes to a narrative and visitors become part of the experience.
Lighting as a strategic and narrative driver
Within Food and Fashion Retail environments, light becomes a strategic driver and a narrative tool capable of connecting space, product and people. The sensory and emotional dimension plays a central role in shaping the shopping experience, guiding customers through the expressive potential of the lighting design.
The design approach is based on a conscious direction, where lighting does not merely enhance space but constructs a story. As Pierluigi Gusmani, International Sales Director at Imoon, explains, “In the right light, at the right moment, everything becomes extraordinary.” At EuroShop, this vision translated into an exhibition path revealing the technical and design backstage, underlining how light is never improvised but the result of integrated expertise and deep knowledge of retail evolution.
Integrated technological infrastructure for retail
Within this framework, Service Track takes shape as a system that brings together all technical installations and functional technologies of a commercial space into a single architectural infrastructure. Through patent-pending connectors, power supply, data transmission, lighting, audio, security systems, sensors and AI-ready connections converge into one integrated solution designed to ensure visual clarity, design flexibility and overall efficiency.
Engineered for clean installation on electrified tracks, Service Track is a pre-configured solution that simplifies installation and reduces operational complexity. The modular, scalable system with plug-and-play connections channels technology in a discreet and efficient manner.
It accommodates multiple wiring typologies, including LAN cables for data transmission supporting cameras, fibre optic networks, audio and EVAC systems, digital devices, electronic shelf label transmitters and dedicated power cables for refrigerated counters and other electrical loads. Each function — data, power and control — is physically separated and clearly identifiable, ensuring fast and safe installation and maintenance, with a declared efficiency improvement exceeding 20% compared to traditional systems.
With Service Track, Imoon continues the path initiated with the Ambient system, moving towards increasingly flexible, intelligent and experience-oriented solutions, transforming an invisible technical element into a strategic asset for retailers, designers and installers.
Digitalisation of in-store communication
Alongside infrastructure, Imoon introduces Vision, a solution that natively combines lighting and information, transforming luminaires into digital media capable of delivering informative, promotional and service content throughout the store.
From checkout areas to aisles and category headers, light becomes a tool for orientation and engagement. Checkout numbering, promotional messages, department indications, cross-selling content and safety signals are directly integrated into the lighting element, making communication an organic component of the space.
Centralised content management via Bluetooth, Wi-Fi or data networks enables dynamic and contextual communication, ready to integrate artificial intelligence solutions and flow analytics. High-brightness LED displays ensure clear readability even in environments with strong natural light, maintaining performance standards consistent with professional lighting fixtures.
Vision is structured as a modular platform articulated into four solutions: Vision Dart for checkout areas, Vision Track for aisles with double-sided screens mounted on electrified tracks, Vision Veletta redefining department headers, and Vision Fly, a next-generation display integrating lateral LED monitors to enhance product visibility and deliver dynamic brand content.
Evolution of track systems and modular lighting
Imoon also presented a series of product developments addressing the specific needs of contemporary food retail. Originally conceived as a linear system for aisle lighting, T-Light has evolved into a highly versatile lighting platform available in multiple configurations: single and double track, recessed installations, fixed or adjustable versions.
Its application extends across fresh departments, promotional areas, transition spaces and thematic zones, ensuring visual continuity, perceptual comfort and high colour rendering through the integration of SPARK and High Definition LED technologies.
Modular systems such as LEM and LEA further expand the compositional vocabulary available to architects and lighting designers, offering flexible tools for creating customised lighting scenarios aligned with spatial identity, from premium retail to hospitality and hybrid commercial environments.
The evolution of track-based systems continues with refined formal and functional solutions. B-Track Ghost visually eliminates the interface between luminaire and track, leaving light as the only perceivable element. The restyling of iconic fixtures such as Venere Pro and Krios reinforces the balance between technical performance and architectural language.