From 8 to 10 May 2026, BolognaFiere hosts the 29th edition of Cosmofarma Exhibition, the event dedicated to pharmacy, health care and beauty care. The 2026 theme, “Regeneration/NewGeneration”, focuses on innovation, new generations, digitalization and the transformation of the contemporary pharmacy.
The edition addresses topics ranging from artificial intelligence applied to pharmacy to sustainability, cosmetics and longevity, as well as the evolution of the service pharmacy and generational transition within the sector.
Cosmofarma 2026 and the transformation of the pharmacy sector
The claim “Regeneration/NewGeneration” defines the exhibition’s approach to the changes currently reshaping the pharmacy sector. Key issues include the shortage of human resources, the decline in Pharmacy graduates and the need to make pharmacy work more sustainable and attractive for younger generations.
The pharmacy is increasingly seen as a health care hub integrated with new services, in a context where technological innovation, consulting and customer relationships play a strategic role.
Artificial intelligence and pharmacy digitalization
Among the main focuses of the 2026 edition is the return of Cosmofarma Hub AI, an area dedicated to innovation and the application of artificial intelligence in the pharmacy sector. The space hosts workshops, one-to-one consulting sessions and insights into the digitalization of processes and services.
The approach is strongly practical: eight companies and start-ups present solutions already applied to the sector, highlighting the growing role of digital technologies in the evolution of contemporary pharmacy.
Business Conference and human-centered innovation
Among the key events of the 2026 programme, the Business Conference “Beyond the present: pharmacy in a changing world” explores the relationship between innovation, social transformation and a human-centered approach. The keynote speaker is Alec Ross, author and professor at Bologna Business School, formerly senior advisor for innovation during the Obama administration.
The discussion focuses on the evolution of pharmacy, the impact of technologies and the relationship between digital tools and the human experience in the health care sector.
Education, longevity and new generations
The 2026 edition also introduces Cosmofarma Campus, an initiative designed to encourage dialogue between Pharmacy students, pharmacists and sector professionals. The project involves the University of Bologna and aims to connect academic education with professional practice.
Alongside education, the programme includes focuses on longevity, dermocosmetics and nutraceuticals. Longevity FarmaTalks, Cosmetic Summit and Nutraceuticals Conference return with sessions dedicated to supplementation, prevention, personalized consulting and new consumer behaviours in beauty and health care retail.
Cosmofarma Exhibition 2026 at BolognaFiere
The 29th edition of Cosmofarma Exhibition confirms the role of the event as a platform for discussion within the pharmacy, health care and beauty care sectors. The programme is built around technological innovation, service evolution, sustainability and new ways of connecting pharmacies, professionals and consumers.