Francesca Zorzetto

pop up store Ikea Roma
English Edition

The first Ikea Italian pop up store in Rome.

19 June 2017
The pop up store suggests new ways to meet the changes of consumers and extends the formats. Ikea chooses Rome for its  first pop up store in Italy. Opened on April 27, 2017, in Piazza […]
pop up store Paula Cademartori Milano
English Edition

The pop up store, a retail survey

30 March 2017
The pop up store represents a retail tool for brands. It allows to test a product, a location, a concept and it increases simultaneously the brand awareness.

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