NIKE pop-up showroom by Maggie Peng & Albert Tien, Beijing

Maggie Peng and Albert Tien designed an exhibition environment for the new Nike Women’s Collection to express the atmosphere of weightlessness and the ethereal.

NIKE pop-up showroom by Maggie Peng & Albert Tien  Beijing

The simplicity and scale of the three top and bottom plinths serve as a monumental backdrop for the suspended elements in between that came in and out of focus through the movement between the plinths.

NIKE pop-up showroom by Maggie Peng & Albert Tien  Beijing

Behind the three plinths is a large video projection of images from the look book that we animated to create movement.

NIKE pop-up showroom by Maggie Peng & Albert Tien  Beijing

The installation as a whole creates a strong, serene, yet warm space that allows the products to be the centerpiece.