IBlues opens its first Parisian store.

IBlues recently opened its first Parisian store in the heart of the city, displaying modern, sophisticated womenswear in an unconventionally decorated space.

Seasonal ready-to-wear pieces are displayed in styled sections which each have their own lighting displays, to emphasise the garments as though they were A-list stars on the red carpet. Accessories are housed within mirrored hexagonal units dotted throughout the store, while a large red lacquered table with gold edging is a standout centrepiece.  The pine flooring’s zigzag pattern adds to the modern, geometric interior, while the soft grey and beige palette of the ceiling and walls enhances the bright, colourful fashion from IBlue’s spring/summer 2013 collection.

IBlues, 16 rue de Passy, 75016 Paris