United Colors of Benetton and the shop that transforms itself WELCOME TO “ON CANVAS”

ON CANVAS, United Colors of Benetton’s new concept store, opened its doors April 15, in Milan’s central Piazza Duomo.

This is an entirely Italian project – in terms of style, design and elegance – that offers an innovative structure, designed to be comfortable, functional and dynamic.

Benetton On Canvas MilanA new store concept that makes the product the real protagonist of the historic brand, whose story has a new chapter to be written – or, rather, to be weaved.